“So I really believe, guys, that we are in a war of Blobs versus Chunks. We are in a war between giant, unstructured blobs of content, and clean, well-structured fields of content that have metadata attached. We are in a war of Blobs versus Chunks. You all are on Team Chunk. We cannot let the blobs win.” — Karen McGrane
As platforms proliferated, WYSIWYG quickly became WYSIWTF.

Source: Topics & Assemblies | Contentful